If anyone tells you it’s too late to start a YouTube channel, ignore them. The platform is booming, and while there have been some controversies over the years, it’s still possible for a new content creator to build a successful YouTube channel from scratch.
But before you dive in, there are some things you need to think about if you want to maximize your chances for success. There are no guarantees when it comes to YouTube.
As you may all be well aware of the fact that, YouTube today is the second biggest search engine in the world. Second only to the mighty Google. YouTube is a Google property and it is expected to have top quality content and deliver an experience that is consistent with other Google products. Having said that, YouTube although has a lot of professional content creators, it also has its fair share of amateur content creators who play a crucial path in its growth.
With this post, we hope to address a few things that content creators on YouTube need to pay close attention to before starting a YouTube channel and also while running the show. So here goes.
1) PLAN YOUR CONTENT:
Before even creating your YouTube channel, you’ve probably already decided on the kind of video content that you want to show. The best way to increase your views and gain followers is still to keep your content interesting and engaging; the more people can relate to it, the more they’ll want to click on it and watch until the end.
It also helps to stick to your theme, if you have one. For example, many successful YouTubers have dedicated channels for travel, tutorials, or their daily lives. Viewers like living vicariously through the people they watch, so let them know what they can expect and deliver interesting material that they can enjoy.
2) BE CONSISTENT IN POSTING:
The best tip I can give you is to get your stuff out there!
If you have worried that your video is not perfect and it needs to be that way all the time, then you will probably never get anything published. I am sure there are pictures that you took 4-5 years back that you are not very proud of in terms of quality but just as with anything else, we learn by practice.
Also, it is important that you set a goal for yourself and stick to it in terms of regular posting. You can force consistency for a while and before you know it, it would have transitioned into a habit.
3) MAKE IT SIMPLE:
Do not worry about stuffing your video with a million elements when a handful could have done a much better job.
We tend to overthink the process of adding a lot of variables and if you plan on doing this for a long time then you will have your task cut out. Rather have a very simple setup and process so that the journey from the camera to your channel is smooth.
For example, if a simple Windows Movie Maker/QuickTime could do the job for you then there is no point in complicating it by getting Adobe’s Final Cut Pro and paying all that extra money unless you absolutely need it.
3) BE I INSPIRED:
As you go along, it may be more challenging to come up with fresh, new content that will match the hype of your first few videos. But don’t worry—even established YouTube artists go through the same thing every once in a while. The secret is to look for inspiration everywhere—even when you’re out and taking a break from recording. List down your ideas. Check out other videos and build upon their ideas to make them your own.
4) DON’T COMPARE YOUR SELF WITH OTHERS:
There are always going to be channels that are more popular, more experienced, or more skilled than yours. You can either look at these channels for inspiration on how you want to film and what you want to achieve, or you can let it immobilize you with self-doubt and not publish anything, ever.
Obviously the latter isn’t what you want to have happen.
Just remember that every channel out there started in the very same place as you: no subscribers, no views, no audience. Yes, even the channels who have over 1 million subscribers and now make their living exclusively off of YouTube – they too were right were you are today.
WHAT’S YOUR MOTIVATION IN STARTING A YOUTUBE CHANNEL?
Not motivation in the sense of “being eager to act and work,” but rather “the reason why you act and work.”
Maybe you want to teach others how to do something, like how to program web and mobile apps. Maybe you want to tell brilliant stories through a short film. Or maybe you want to play and review video games. It can be anything, but it has to be something.
Your motivation is the basis for three key elements shared by every successful YouTube channel: topic coverage, target audience, and reason for existence.