Since its founding in 2004, Facebook has grown to be a massive force in advertising, media, and our culture.
Everyone who uses Facebook for their business asks themselves the same question:
“How do I get more likes and shares?”
Even if you’re not active on Facebook, your readers can still share your content on Facebook to help you get even more traffic.
But setting up a Facebook business page and posting content isn’t enough to be successful. If people don’t like your page, nobody will see your promotions and what you’re offering.
Simply building a Facebook page and populating it with a header image and basic information isn’t enough. You need to attract an audience.
There is a common misconception that getting people to follow you on Facebook is a costly investment.
Even the most novice Facebook fan or business page owner can increase the number of likes to their page with a bit of effort and a plan.
1) Make Your Facebook page easy to find
This is a simple concept that deserves repeating: people can’t like your Facebook Page if they can’t find it. Here are some things you can do to increase your visibility.
2) Choose a simple Name for Your Facebook page.
People looking for your brand on Facebook will be searching for your brand name. Keep things simple and make it easy for them to find you by using your brand name as your Page name.
Don’t add unnecessary keywords—these will just make your Page look spammy rather than like a legitimate business presence for your brand.
3) Give followers what they want
How do you know what type of content people want from you on Facebook? By listening to them. If the majority of the comments on your Page are customer service inquiries, try creating content that focuses on helping followers use your product better.
For example, try a short video featuring alternative uses for your product, or a series of “how-to” videos or photos. Experiment, and pay attention to what people respond to.
4) Write Shareable post:
Another big reason why people share posts on Facebook is because they want to bring awareness to an issue.
Creating posts that highlight an important issue or cause to your followers, as well as including a call to action, will result in getting many more shares than usual.
5) Link your Facebook page to your website:
Someone who has just discovered a valuable tip or strategy on your website or blog is primed to want to hear more from you.
Make it easy for them to connect with you on Facebook by adding Facebook follow and Like buttons to your site, like these:
6) Make Your page Known to people
You have a plan in place to produce content for your page. Now you need to get people to see it! There are a number of different strategies you can use, in combination, to acquire more visitors and more “likes” for your site.
One of the first things you should do is take advantage of the people who already like your page.
7) Time your Facebook page post:
Think about how often you post on Facebook.
Is it once per day? Once a week? Only once a month?
You also need to analyze the time of day you’re posting on Facebook. All of this matters when it comes to increasing engagement and getting more likes.
Based on this data, you’ll get higher engagements later in the week and on the weekends. If you think about it, this makes sense.
People have jobs and are usually busier during the week. But as the weekend nears, they may be getting a little bit antsy and slack off if they are ahead of schedule.
So they can spend more time on Facebook. People are also happier on the weekends so they are more inclined to like, share, and comment on your posts.
8) Engage with other brands and communities on Facebook
Remember that Facebook is primarily a social network. so get social and start engaging with other brands that are relevant to your niche but not your direct competitors.
A simple Like or comment on another brand’s post can help draw their attention and open up opportunities to work together to cross-promote your businesses so you both gain more Facebook Likes.
Tagging other brands may also expose your Page to a new audience (that other brand’s followers)—but only use tags in relevant posts.
9) Encourage comments (and respond to them)
Getting Facebook users to comment on your posts is a great way to gain exposure for your page. The more exposure you get, the more likes it will lead to.
That’s because friends of those who comment, even if they aren’t following your page, will see these remarks. The post and the comments will appear on their timelines.
Now that other people can see your posts, you might get more likes.
• answer a user question
° thank someone for positive feedback
• acknowledge a different opinion
Not everyone will have something nice to say or agree with you all the time.
10)Boost a post
By boosting a post, you can extend the audience beyond people who already like your Page. This can be a great option for a post that’s already proved to be compelling by bringing in a large number of Facebook Likes from people who already follow your Page.
Facebook has many fantastic user groups for social media marketers, from beginners to experts, so don’t be shy about joining some and asking questions and sharing experiences.
It’s a terrific way to keep gathering ideas from your fellow Facebook page administrators on building your own social media influence.