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How insurers can make profit with artificial intelligence

The utilization of artificial intelligence (AI) can aid insurance providers in economical and efficient means.

AI’s capacity in analyzing complex data sets and facilitating customer support, claims validation, underwriting, and fraud prevention will uphold its transformative impact on the insurance industry.

Speaking to Insurance Business, Nirmal Ranganathan, VP of Engineering in AI at Rackspace Technology, shared his insights into how insurance businesses can reduce costs by adopting AI.

The value of AI in insurance

Recent McKinsey estimates indicate that the worldwide insurance sector could receive as much as $1.1 trillion worth of benefits annually from AI technologies.

Approximately $700 billion is estimated to come from improvements in pricing, underwriting, and promotions as well as AI-based innovations in providing custom-tailored services, with the lion’s share of around $400 billion coming from the former and $300 billion from the latter.

What advantages exist for using Artificial Intelligence (AI)?

According to Ranganathan, most insurance companies may not have the resources to perform full audits on each of their claims. Hence, they may lean towards the application of sampling methods to verify the validity of their settled claims.

Making use of artificial intelligence in the claims auditing process can significantly reduce staff load. By incorporating AI, claims can be screened for accuracy automatically which means that any errors can be identified and rectified quickly with incurrence of minimal human intervention. The coherent blend of human oversight with standard AI screening helps minimize any blows to a company’s revenue.

A recent survey conducted by Gradient AI reflected over 90% of insurance companies will increase their investment in AI, highlighting the positive impacts recognized by the wider industry.

AI can be useful in navigating the intricacies of the market, according to Ranganathan, especially by providing valuable assistance in making informed policy comparisons that result in more appropriate choices for insurance clients.

In addition, artificial intelligence has the capability to simplify the handling of data and visual media in claims documents, taking care of tedious duties, freeing up associates in the insurance field to optimize their attention towards crucial issues that require more thoughtful consideration.

Ranganathan stated that AI avails us the opportunity to explore other endeavors which is the reason for developmental strides witnessed across generations. This necessitates that we focus on more intricate challenges whenever existing problems are simplified.

In acknowledging the various areas of AI utilization in the insurance field, Ranganathan underlined the continued importance of human proficiency.

He stated that in many situations, having a human is crucial. Although AI can usually get someone close to a solution, it cannot perform reasoning past a certain point. For the remaining 5%, a human’s input is necessary.

Risks that arise from external sources and prejudice.

The advantages of AI such as saving time and expenses carries a proportionate amount of obligation according to Ranganathan, as technology progresses.


It is important for insurance companies to be mindful of service agreements when incorporating third-party AI technology into their offerings, according to his observation.

I believe that many individuals are unclear on this matter, particularly in the insurance sector, he mentioned. When an insurance company includes an AI component in a product, it’s important to comprehend that the company has the obligation to explain the purpose of the AI tool. This is due to the fact that the insurance provider created the tool themselves.

Ranganathan further emphasized that artificial intelligence will soon be pervasively integrated into every tool available. It would be of utmost importance to identify where and how such an implementation is affecting one’s clients.

To prevent any possible negative consequences, Ranganathan stressed the importance of fairness being a top consideration for developers when creating algorithms since AI has a tendency to enlarge existing human biases.

He highlighted the importance of incorporating responsible approaches to artificial intelligence, emphasizing how it helps promote transparency and accountability.

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