Second Most Downloaded App In The World, TikTok

The TikTok is a Chinese Short Video Making App which has remained the second most downloaded app in the world the first being WhatsApp.

Some Features Of TikTok

1) Watch endless amount of videos customized specifically for you
2) Be entertained and inspired by a global community of creators
3) Add your favorite music or sound to your videos for free
4) Express yourself with creative effects
5) Edit your own videos

Since January 2019, TikTok has been installed more than 104.7 million times, which is an increase of 46% in the span of a year, making it the most downloaded non-gaming app worldwide, according to Sensor Tower, a mobile app store data analytics firm. India is responsible for a third of all downloads of the Chinese-owned short-form video app, followed closely by Brazil at 10.4%.

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This app has become so popular in a very short time than Facebook. 

Short video has been popularized by TikTok for sure, but bigger social networking platforms like Facebook and Instagram are aware of it and are doing something about it.

TikTok is the only app that’s not owned by Facebook to grace the top five downloads in the rankings.

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WhatsApp, which recently revealed hitting a 2 billion user milestone, followed TikTok with 90.6 million installs. Again, the countries with the largest number of installs were India, at 35.3%, and Brazil, at 9.4%.

Besides competition, the major challenge facing TikTok is the resistance shown by US lawmakers over privacy and security issues.

In response, the app has made efforts to distance the platform from politics, including implementing a ban on political ads and overhauling community guidelines, which spell out the type of content considered “misleading.”

Another challenge for TikTok is WhatsApp, which has not yet monetized its user base but might do so this year

According to TikTok’s spokeswoman she said that the app’s users “can post videos on whatever is interesting and expressive to them, aside from things like hate speech or other violations of our community guidelines.”

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