Connect with us


What Is a Life Insurance Agent, & Why do you Need One?

When it comes to the tangled realm of life insurance, it never hurts to have a familiarity-based ally rooting for you. After all, even high-profile financial guru, Dave Ramsey, keeps one on deck! With their clarity and expertise, an agent can navigate to the perfect life insurance plan for your particular idiosyncrasies, guaranteed.

So how do you find a good agent—one who’ll save you time and money?

What is a life insurance agent?

Life insurance agents are professionals who are authorized to sell life insurance policies. They can either work for a single insurance company and sell the policies offered by that organization or can work independently, selling policies from different insurance companies.

When approached by a potential customer, these agents ask them specific questions and gather information to understand their needs and requirements.

What Does a Life Insurance Agent Do?

The work of an insurance agent specializing in life coverage is to persuade potential clients to buy policies. Whenever you reach out to an insurance firm inquiring about pricing information, you will interact with an agent to assist you with your request. This is what they’ll do:

  1. Get your personal details. This includes your age, if you’re married, have any dependents, your occupation, and income.
  2. Look at your financial situation. This includes finding out what your big expenses are (like a mortgage) and if you have savings, investments and assets.
  3. Put together personalized advice for you. They should write up a summary of your call, along with their advice on the sort of life insurance that could work for you. This document is yours to take away and consider before you make any decisions.
  4. Follow up. If you do buy a life insurance policy through them, they’ll get in touch with you every few years to see if your insurance is still working well for you and your financial journey.

How Do Life Insurance Agents Get Paid?

Life insurance agents receive compensation in a variety of ways. What’s the method they earn so vital earning that helps support them and their families, while assisting their clients? Generally, life insurance agents collect a commission for the policies they sell, with the precise figure tied to aspects such as the size of the policy and how difficult it was to obtain.

The means by which insurance agents generate their income is via a cut taken from the policy premium, known as a commission. Concern not, receiving an invoice directly following your procurement of an insurance policy is not required. It’s the insurance company which pays the commission to which the agent belongs.

When an insurance agent sells numerous life insurance policies, their commissions rise up accordingly. In most cases, independent agents solely earn accessions as payment. Contrarily, a “captive” agent could receive a base salary from the firm they are working for and comparatively less in accessions. In cases where the administrative and marketing expenditures are undertaken by the company, the agent’s salary can be slightly reduced.

The insurance rates in each state are controlled by the authorities. The insurance firms must notify the state’s insurance agency of all their offered insurance policies and their prices. Therefore, if an agent is selling you an insurance scheme, they cannot demand a higher payment than what the company would require if you were approaching them directly.


It’s a prudent move to obtain quotes from multiple agents. This allows you to discern whether the agents are merely promoting expensive insurance options or sincerely seeking out valuable insurance plans that suit your needs.

Types of Life Insurance Agent

Insurance agents fall into two types:

  • Captive Insurance Agent
  • Independent Insurance Agent

The difference between the two is how far they can reach into the life insurance marketplace.

Differences between captive and an independent Life Insurance Agent

Captive Insurance Agent: Insurance agents who are captive can only market insurance policies provided by the company they work for. Their insurance expertise is useful; however, they are constrained since they exclusively work for that one company.

Independent Insurance Agent: Similarly to captive agents, there are noncaptive agents, also referred to as independent agents, who operate autonomously by exploring policies from multiple insurance companies. Consequently, noncaptive agents have access to a wider variety of life insurance providers, allowing them to obtain and offer different insurance policies to potential clients. By choosing insurance through a noncaptive agent, consumers have the potential to reduce what they pay per month or annum, defined as the premium, since they can compare policies and select the best fit.

How To Choose a Life Insurance Agent

Once you are on the phone with an agent, keep this list close at hand to determine their quality right away? Find a comfortable spot to sit and keep the list nearby.

  1. They comprehend the circumstances you are in and the fiscal path you have embarked upon. Are they listening well to you are and what you need coverage for?
  2. They know what you don’t need. Make sure they’re not trying to oversell things to you.
  3. Your questions (even the minor ones) are being responded to. Life insurance is complicated enough without them dodging your questions—no matter how trivial they seem.
  4. They’ll write up a summary and give you time to decide. If they’re pushing you to make a decision on that first call, it’s too soon!
  5. They’re licensed to sell insurance in your state. They shouldn’t withhold this information, along with how much commission they’re paid, either. 
  6. They possess the necessary credentials (just don’t emphasize it excessively). The designations and letters after their name could be one of the following, but don’t let it give you a false sense of security as to how qualified they are:
  7. CLU – Chartered Life Underwriter)
  8. ChFC – Chartered Financial Consultant)
  9. CFP – Chartered Financial Planner
  10. RR or RP – Registered Representative or Registered Principal
  11. CIC – Certified Insurance Counselor

Do I Need a Life Insurance Agent?

In the domain of financial strategy, life insurance serves as a vital ingredient for safeguarding the destiny of significant others when unexpected events come their way. Despite this, one may ponder whether they require an agent to secure their life insurance needs. Though some choose to tackle the nuances of this independently, there exist noteworthy merits to consulting with a proficient agent. Here we will investigate the advantages and deliberations of collaborating with a life insurance agent.

Comprehensively Assessing Your Needs:
Life insurance agents bring a significant advantage as they’re skilled in evaluating your precise requirements holistically. They analyze your family dynamics, financial situation, future objectives, and propose appropriate coverage options accordingly. By attaining an in-depth understanding of your personal circumstances, they tailor a customizable policy that guarantees complete peace of mind by efficiently protecting your loved ones.

Decrypting Difficulties:
Understanding life insurance policies can be complex, as multiple kinds, riders, and jargons must be taken into account. Relying on oneself can be overwhelming and might result in neglecting important information. Life insurance agents are essentially maps to guide through this blurred landscape of options, giving a clear insight into each policy type and assisting in making informed choices. Whether you are contemplating term life, whole life, or universal life insurances, an agent can provide definite rationalization and helpfully navigate the intricate details.


Considerations and Caveats:

While the benefits of working with a life insurance agent are compelling, it’s essential to approach the decision thoughtfully. Consider factors such as the agent’s qualifications, experience, and reputation within the industry. Verify their credentials and ensure they are licensed to sell insurance in your state. Additionally, be wary of agents who prioritize sales commissions over your best interests. Look for someone who prioritizes transparency and acts as a trusted advisor.

In conclusion, while it’s possible to purchase life insurance without an agent, the expertise, guidance, and personalized service they offer can be invaluable. By enlisting the help of a reputable agent, you can navigate the complexities of life insurance with confidence, securing the financial future of your loved ones effectively. So, do you need a life insurance agent? The answer lies in your priorities, preferences, and the level of support and expertise you seek in safeguarding your family’s future.

Share This Post


Translate »

Enjoying this site? Share with your friends.